CBD product formulation

Product Formulation


CBD Product Formulation is the first hands-on step to developing a new CBD product. Product Development is developing a new product and bringing it to market.

Bringing products to market require multiple hand-on steps. One of the first steps in this process is product formulation.


After the formulation process the product can be manufactured at any facility. The finished product will then be ready for marketing and distribution.


Why Create a New CBD Product Formulation?

Product formulation incurs considerable cost and effort when creating a new hemp manufactured goods brand name.

Ideally the product should be specifically developed to address a specific problem or opportunity in the market.


There are many different reasons why it would make sense to launch a new product, here are a few:


  •  To share a unique method or recipe that has worked properly for you or for patients

  •  Improved delivery mechanism, such as a new vape device

  • Target specific areas, such as topical merchandise that aren’t absorbed.


  •  Develop a THC free product which makes it able to take at work or whilst driving


  •  Develop new flavours or natural ingredients


  •  Meet specific regulatory requirements – eg: <0.2% THC as an alternative than <0.3%


  •  Incorporate unique components such as a non-decarbed extract rich in CBDA and THCA


  •  Treat a particular circumstance or disorder with a special formulation

  • Offer a precise dose size, such as small doses (for pets, kids or microdosing) or large doses (for sufferers desiring large amounts of cannabinoids such as epileptics)


  • Add extra components which synergise with CBD



Steps in Development and Formulation

1. Concept and Target Market

The development of the chemistry is an important part of product development. This should start after identifying your target market ideally.

Before diving deep into the chemistry, it is important to identify, understand and validate your target market.

It can be tempting to follow your gut but the real path to a successful product is following the data.

If possible, it is best to do some market research and produce samples in order to do some field testing and get feedback. This can be reexamined after prototyping.

2. Plan formulation and scaleup​​

Developing your concept can begin by creating a plan on paper and running the preliminary numbers. Its important to take into consideration many different factors. You should ask yourself, how am I going to make money with this product?

Some factors to consider are:

  • Competition

  • Price

  • Ingredients

  • Regulations

  • Marketing

  • Target Market


It’s important to create a executive plan before beginning lab work.

3. Product Development & Formulation

Once the first two steps have been its time to begin lab work. During this process different ingredient combinations and concentrations can be tried.

Once you’re clear on the concept, it’s time to hit the laboratory bench. This is where the ingredients are combined, products evaluated, flavors tested, and lab results interpreted.

​Different combinations can create different textures, flavors and biological effects. The final stage of this step is to consider what packaging and marketing will be used.

4. Product Testing & Evaluation

Post formulation and feedback period, there is a clearly defined process for manufacturing. The product is then manufactured to the highest standards and prepared for distribution, or store for sales fulfillment. The product must also be tested at this stage to ensure its safe and high quality.

It is important for the labeling and marketing to be responsibly done. The labeling should not include any unverified claims. ​The product should also be free of any toxins. There must be use instructions, so the product is used currently.


5. Product Manufacturing

​​In order to enter production, the final formulation and testing should be completed. Once compliance is assured the manufacturing phase can begin.


If you are not a Pharma-grade manufacturer it is best to contract out the process to a manufacturer. Working with a manufacturer on contract basis is a great way to get your Private Label products produced.

Focusing on the next parts of the process will be your most important task. The manufacture can handle much of the heavy-lifting, so you are free to focus on the vision for the company. ​


5. Product Marketing & Distribution

​​After development and manufacturing, we have made it to the last phase marketing and distribution. Bringing a product to market can be very difficult. If you are the owner, this will be a full-time job.

Choosing the correct market to begin marketing and distribution is vital. Getting you product from the dirt on the farm into the hands of your customers can be a complex exercise.

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